About關於我們
品牌核心・Brand Philosophy
靄靄，是薄霧， 也是物質聚集的一種狀態。
IOI 取自 Islands on Islands 縮寫，又被稱為「島中之島」。全世界只有 1% 的森林可以稱之為霧林，而台灣山地的霧林，滋養了森林，同時也孕育出豐富多樣的獨特生態。
靄靄文化，挖掘台灣這座島嶼上的文化與風土，就像浮遊在空中的水點仔，乘風而來。在薄霧裡，追尋文化特有種，凝聚美好成為日常。
Our name, 靄靄 (Ài-ài), means a light mist, and the quiet gathering of subtle things. IOI stands for Islands on Islands. Only 1% of the world's forests are cloud forests, and Taiwan holds one of them, where mist feeds a rare and diverse ecosystem. We work the same way, gathering Taiwan objects that would otherwise drift apart. We visit craftspeople in narrow alleys, wander flea markets and old hardware stores, searching for mingei (民藝), the folk craft of ordinary living, where the most honest beauty tends to hide. We trace the shapes that belong only to this island. Seeing them through a fresh aesthetic lens, we rethink their place in daily life, so that culture can endure.
創辦人・FOUNDER
林建福 JEFF LIN靄靄文化推手
跨領域的自由工作者，從平面設計跨入行銷，再到策展企劃，主要從事品牌策略與創意整合，陪品牌釐清自己是誰、對誰說話、為什麼被記得。從定位、策略、敘事、視覺到內容，一站式服務。
市場告訴我們方向，文化給予品牌底蘊。真正讓人念念不忘的品牌，傳遞的從來不只是產品，更是一種文化。而越在地，越國際。
期望不只是讓人認識品牌，而是在相遇的那一刻，受到共鳴而感動。串聯品牌與人之間的關係，發掘背後的故事，轉譯成有溫度、有深度的文化體驗。陪著品牌一起，乘風而行。
Hi, I’m Jeff Lin, founder of IOI Culture Lab. I work across design, marketing, and curation, focusing on brand strategy and creative direction. I help brands define who they are, who they speak to, and why people remember them. I believe memorable brands offer more than products—they carry culture. By uncovering their stories, I turn local roots into warm, meaningful experiences that connect with the world.
計畫合作・PROJECTS
文化還可以怎麼被實驗？我們仍在探索。 而實驗，總是從一個「如果」開始。 如果你也有一個如果，歡迎與我們聯繫，一起讓美好發生。 How else might we experiment with culture? We are still finding out. Every experiment begins with an "if." If you have an "if" of your own, write to us, and let's make something good happen.
合作邀約請來信[email protected]；
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